A while back, I was asked by a business colleague to assist in providing an insight into how an organisation could handle their knowledge asset better and how they could weave a network of advisors and small/medium enterprises.

After a couple of coffees and a long chat, he asked if I could encapsulate our discussion in a short brief. I gave him the brief from my one hour executive briefing I (through HolisTech Pty Ltd) provide to executives in Government agencies on leveraging Web 2.0.

In the introduction I give this quick insight:

If Web 1.0 is the broadcast web ("here I am and this is what I do" - it is read only - static) then Web 2.0 is the collaborative web ("here I am and we can do this together" - it is read/write and interactive - a far richer experience).

Web 2.0 offers many opportunities to enhance government and business service delivery via the tools that Web 2.0 offers coupled with the self reinforcing and evolving philosophical foundations and metaphors.

Ultimately, Web 2.0 permits people to leverage the knowledge of others in a trust network to enhance their business, function, service, product or some other value driven endeavour.

You are most welcome to access the brief here.