To avoid criticism, do nothing, say nothing, be nothing.
Johansson has produced an interesting story here. It's interesting because it is provides a thesis (perhaps the wrong word) on how and perhaps why, innovation occurs or why some people are able to gain breakthrough insights and others not. It's not an academic text, but it does have a "folksy" type of appeal with its stories and approach, which kind of makes me feel that it doesn't have that "robustness" to make it a real solid contribution, although I also suspect many will find it useful. It is all a bit lightweight and has a "guru" type feel to it that always makes me a bit suspicious of the validity of some of the insights.
I have had this book in my library for quite some time and although I've browsed it before, I recently had the opportunity to actually read it. Why I didn't read it earlier, I just don't know because it is just so full of stories and wisdom on many levels.
For those who don't know - the Skunk Works were (are still?) a top secret Lockheed shop for the design, development and manufacture of advanced and innovative aerospace systems.
Atomic attempts to identify the future business construct based upon trends identified today. Camrass and Farncombe take the analogy of an "atom" that can become part of larger molecules to form value adding business structures. These are more agile and focused organisations than the monolithic businesses today.
I have this question I ask at dinners/lunches which is "If you could have any three people as dinner guests who would you have?" with the variations of dead or alive or alive only or politicians or sports people and so on. It can sometimes give you an insight into the person, but it always throws up surprises as often they are an obscure person. I am shallow enough to admit that Elle McPherson is always on my list (...because she is an inspirational business person ... duh!!). BUT ...the other one is Wayne Bennett ...and I often change the third person.
I just wish to provide more insight into what I said above.